100 days to #BeatPlasticPollution Agenda

100 Days to #BeatPlasticPollution is developed by the SEA circular project (an initiative of UNEP and the Coordinating Body on the Seas of East Asia (COBSEA) and is implemented in partnership with the Clean Seas campaign, to create region-wide awareness on plastic pollution and public support for policies to change plastic value chain management. ‘100 Days to #BeatPlasticPollution’ will mobilise digitally connected youth to adopt habits that will help turn the tide on the plastic pandemic.

Regional Capacity Center for Clean Seas (RC3S) under the Ministry of Environment and Forestry Republic of Indonesia, invites Indonesians to participate in this campaign. Through this campaign, people are challenged to choose one simple habit that can be sustained for 100 days, and kept for life, to #BeatPlasticPollution in Indonesia. 

By raising awareness and building community around plastic marine litter across the focus countries, the intentions are:

  1. To grow public and consumer demand for plastic pollution reduction;
  2. To achieve mass public support for strengthening policy and fiscal incentives to reduce virgin plastic use and divert plastic from landfills; and
  3. To promote a deep understanding of circular economy principles by encouraging recycling and plastic segregation at the source.

The sustainability advocates are supported by a digital toolkit containing four augmented reality (AR) Games, Face Effects, and World Effects. These AR experiences harness the power of mobile gaming to engage the target audience and enable them to share interactive stories on social media that can be shared widely around the world.

Have a play on your smartphone with the following effects and share your photo or video on your Instagram Stories and challenge your friends to #BeatPlasticPollution!

Don’t forget to tag @unep and @meshminds for a chance to be featured on our Instagram Story Highlights!

More Information : https://www.unep.org/events/campaign/100-days-beatplasticpollution


Denpasar, Indonesia